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Clarify meaning and intent8/22/2023 ![]() ![]() García’s diagram labels the areas where the four circles intersect. approaches that create value for suppliers, employees, communities, customers and investors.fair, responsible and circular economy models that don’t extract precious resources, don’t exploit people and nature, don’t dump waste and pollution at every stage.sustainable, healthy and ethical products, services and business models.Already, they have solutions or ideas, for: The good news is that lots of businesses and entrepreneurs see this as an opportunity. To thrive, we need different ways of living, working and (seemingly) socialising. Ultimately, we know we face a triple threat to our futures: a climate emergency, an ecological emergency, and now a human health emergency. We conceived of ourselves as separated from nature, we felt cunning and almighty.” “Our reckless actions have burned the house we live in. “Above all, we understand we went way too far,” Michele wrote. According to Jess Cartner-Morley in the Guardian, Michele’s diary entries on Gucci’s Instagram account, in May 2020, raised the problem of sustainability. Announcing a move away from five annual fashion shows, the studio’s creative director, Alessandro Michele announced that Gucci would show a “seasonless” collection, twice a year. What do we cherish most? How do we want others to think of us? Do they see someone looking after our family, our community, our planet? Or someone focused on selfish priorities, at the expense of the world we all depend on?Įven fashion house Gucci is looking in the mirror. In fact, I’ll take it a step further people are desperate to be part of something bigger than themselves.”Īlready, the pandemic has triggered deep questions, about what is truly important. Writing for Forbes, sales leadership expert and author Lisa Earle McLeod says: “…people want an emotional connection with their work. organizations that have a purpose beyond profit find it easier to recruit and retain talented, motivated, loyal employees. People want to feel connected to their work, and be proud of what they are doing. Just as importantly, engaging our employees is essential to our success. In the year to 30 April, 88 per cent of sustainable funds lost less than their non-sustainable counterparts. The US investment fund said sustainable indices outperformed standard indices in market downturns in 2015- and lasted through the market recovery. Significantly, investments in the companies with better records on environmental, social and governance (ESG) issues proved to be more resilient during the coronavirus market crash, according to analysis by BlackRock. Speaking in a webcast by consultants EY, Dell said: “Employees, customers, partners and communities will remember how we treated them during this time.” Michael Dell, Chairman and CEO of Dell Technologies, highlighted the importance of sticking to ethical, fair approaches through troubled times. ![]() Lots of us were shocked to learn about these sharp practices that were happening already, out of sight, and then scaled up during the pandemic. But what happens as we go back to our ‘normal’ habits? Will we continue to shun those companies, instead favouring others with higher ethical standards? The result? Many backtracked from those exploitative decisions. We were encouraged to boycott these companies. We heard about companies cancelling ‘Work In Progress’ orders, leaving low-margin suppliers (and their low-paid staff) in a financial mess.Ĭonsequently, the offenders were called out – by the mainstream media, by social media, even by governments. We saw businesses seeking to profit from the pandemic, raising their prices for essentials that were suddenly in demand. How can they be ‘front of mind’ for customers as society learns how to function again.įrom early on in the crisis, we read about organizations, large and small, that neglected – or, worse, exploited – their staff or suppliers. Many are reflecting on what the crisis meant for their business and how they responded to the disruption. ![]() ![]() Businesses of all shapes and sizes are making plans, either for their recovery or for a period of settling down after higher demand or online-only sales. As I write this, in early June 2020, some countries are emerging from the Coronavirus lockdown. ![]()
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